Ecopornography

Ecopornography:

In the past few years our preferences for the self-certified and greatly advertised “green products” seem to have increased considerably. From “herbal cosmetics & beauty products” to “eco-friendly and energy-saving air conditioners”, from “green building with roof-top garden” to “ecotourism”, our choices in “green products” make us think that we have been doing great job in saving our planet from ecological ruin. But the fact is that we are being deceived daily by capitalist consumerism in our desperation to do at least something in the face of our collective sense of guilt in tampering with the environment. Our brains have been trained into accepting that our buying of the “green products” will solve all the problems looming large before us. Producers label their products as ‘green’ with the sole purpose of selling their products more and maximising profits through sales. In the process of boosting business, facts are fudged, statistics are doctored, truths are hidden, data are misinterpreted, consumers are misled about the claimed environmental benefits of a product and people are led to believe that they are performing their ethical responsibility towards the environment. This practice of conveying false impression and advertising outrageous environmental claims (Popularly known as “GREENWASHING”) is a brilliant marketing strategy and corporate capitalism has been excellently using it for high-profit selling. So, whenever you think that you are playing your part in environmental protection and sustainability by buying a ‘green product’ you are living in a fool’s paradise and your proud shift to the “green products” is merely an illusion.

[This practice is also known as "ECOPORNOGRAPHY".আপনাকে ভাবানো হয় যে আপনি নিজেই সবকিছু করছেন, কিন্তু আসলে আপনি কিছু করছেনই না। 

You are just deriving pleasure by responding to a kind of make-believe in a way the big THEY want you to do.